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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion) for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.
"[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful.”
— Aimee Richardson, Adjunct Faculty, American University, Washington, DC
- Sales Rank: #2932 in Books
- Brand: Unknown
- Published on: 2012-05-05
- Ingredients: Example Ingredients
- Format: Abridged
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.20" w x 7.30" l, 1.90 pounds
- Binding: Paperback
- 512 pages
- Used Book in Good Condition
About the Author
Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor at Brigham Young University. She has revised the marketing chapter, her area of expertise.
Most helpful customer reviews
5 of 6 people found the following review helpful.
Great book!
By Tammy Plante
Really found this book helpful and one that I will reference in the future. There is great information about studying for certification and how to implement the certification in your career.
2 of 2 people found the following review helpful.
Easy read
By Anonymous
Required reading for graduate school
Easy to follow and clearly explains concepts
Valuable tool for starting health promotion projects in the community
2 of 2 people found the following review helpful.
Just got it for school
By TeesaPZA
But unfortunately I barely even use it so that is a waste of money for me! I hate it when teacher's make you buy books that you barely use.
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